8/4/2023 0 Comments Huda beauty shady business![]() ![]() She claims it’s just a coincidence that the campaigns look so similar (I mean-down to the WISKS, y’all) and she’s never heard of Beauty Bakerie. The bakery theme has been the entire brand concept since day 1.Įnter Huda Kattan. She underwent a double mastectomy, chemo, radiation, took care of her child AND kept Beauty Bakerie going. She pulled herself up by the boot straps to start Beauty Bakerie in 2011, and shortly after was diagnosed with breast cancer. See below:Ĭashmere Nicole, the founder of Beauty Bakerie was a single teen mom on welfare. Now, if y’all have been with me from the beginning you KNOW I’m a Beauty Bakerie fan, and the baked goods theme is their entire company. Aside from accusations of racism and homophobia which are bad enough, she stole a marketing campaign from the indie beauty brand, Beauty Bakerie. Huda has really been stepping in it lately. So until she cleans up get soul and pretties up her inside? Canceled. Her response? “Oh my god thank you!!” She’s got daughters and nieces and that’s her message? Not to mention the millions of young girls that (puke) idolize her. Kim was filmed with Kendall and Khloe on her IG stories showing off her weight loss and basking in comments about how scary skinny and anorexic she looks. The odds of me giving Kim Kardashian or her family a cent of my money is laughable to begin with, but they sunk to a whole new level of gross. But in good conscience I can’t buy from them which is a bummer, because at least 2 of them have some good stuff. Read on to learn more about our favorite Huda Beauty products and links to our full reviews.Listen, I’m under no illusion that any of these brands will miss my business. She adds that fostering this community and giving them what they need-not only as it pertains to products, but beauty advice, too-is at the core of the brand, with the ultimate goal of helping everyone feel empowered, confident, and joyful, all while sharing a love of makeup. It makes sense that the brand's growth coincided with the social media boom the Huda Beauty target consumer is not only beauty-obsessed but also social media savvy, Kattan tells us. Along with her over 50 million Instagram followers, there's also a YouTube channel with over 4 million subscribers. Speaking of a social community, the connection between Huda Beauty and social media can't be underscored enough. "We've continued to create products that our beauty-obsessed social community needs and wants and the company has grown as a result of that," Kattan explains. While that initial launch was back in 2013, all of the (many) products since then have followed a similar trajectory-a result of consumer demand. ![]() My audience wanted them, the requests grew and grew, and it really just took off," she says. At one point, I was unhappy with the false lashes on the market so I created my own in my basement and showcased them on my pages. "I was focusing on my blog content and my audience continued to grow, taking my advice and requesting more. "I didn't wake up one day and think, I want to start a beauty empire, " says Kattan, when asked what inspired her to start Huda Beauty. Other Brands You'll Love: Fenty Beauty, Kylie Cosmetics, Pat McGrath Labs She says she bought the rights to the holiday in 2016 to mark the launch of the brand's Liquid Matte Lipstick-talk about a boss move. (It's also worth noting that Kattan continues to expand her reign, and recently launched separate fragrance and skincare lines.) In a world where no-makeup makeup is so popular, we appreciate that Huda Beauty continues to embrace maximalism and the outlet of wearing makeup, using it to express yourself-both on social and IRL-and offering all of the above via products that boast high-end formulas and textures, with one launch impressing us more than the next.īest Known For: Bold, vibrant, dramatic makeupįun Fact: Kattan actually owns National Lipstick Day, July 29. The makeup artist-turned-blogger-turned-successful entrepreneur creates makeup for girls who love makeup and love playing with it-think high-quality false lashes, richly pigmented eyeshadow palettes, and complexion products that mimic the effects of your favorite filter. ![]() It's now one of the world's fastest-growing beauty brands, with over 50 million instagram followers at last count. What first started as makeup artist Huda Kattan's beauty blog back in 2010 has transformed into a veritable beauty-and social media-juggernaut over the past decade. There's arguably no brand that better exemplifies the intersection between the social media and beauty worlds than Huda Beauty. ![]()
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